Internet Protocol Television(IPTV) is creating a major influence on the mainstream TV industry. It has a lot broader applications than only in the entertainment field. In this article we shall use a peek at one such niche IPTV segment – the Hospitality business, and just how it is able to alter the Hotel Guest user experience as well as benefit Hotel Operators.
Conventional Television systems in most of the hotels around the earth offer 2 major features –
Live TV Channels
Films on demand
Recommended–> : Smart IPTV
The features are restricted by the coaxial cable tv technology that has been common for the past thirty years. It broadcasts the television media, which means pre scheduled programs are managed regardless of user’s specific preference on a specific channel. The provider provides a couple of content and the person is able to tune on the choice of his/her channel.
Why shift to IPTV? Existing analogue cable TV technology has limitations –
Terrible Quality of TV channels
Lack of personalization for guests
Absolutely no support for getting guest’s inputs
Limitations of amount of TV stations offered
Lack of providing convenience to guests
No personalization of TV services
Ineffective utilization of the audio visual medium to create additional revenues
Hotel IPTV Technology
In the past twenty years online created a huge impact in the user habits. Today the majority of Hotels would be the “Internet services” in their default offerings, even thought it may occur with a small premium price. The Internet can make it simple for users to “search the things they want” at the press of a computer mouse. The free flow of info offers users a lot more options and it’s heightened the expectation levels. The IPTV technology is able to assist you Hotel operators to to provide wider options of infotainment and making the services more personalized for the attendees of theirs.
Video on demand (VOD)
Time change TV
Television set on demand
TCommerce – Interactive shopping
The hotel IPTV system or Interactive TV is able to modify the Guest experience in ways that are many. The most critical areas it is able to create difference are –
Personalization of User Interface dependent on guest preferences
Localised infotainment platform
Ability to feedback to Hotel management
Benefits for Hotels
Better video and sound quality of the television content
Improved customer satisfaction
Additional revenue sources
Tools that Improve quality and productivity of storage space services and staff
Interactive Advertising platform for Hotel Services Over the following several articles we shall see each one of these benefits in detail.
Yogesh Raut is a Techno-Entrepreneur with more than twelve years of experience in IT and networking trade. Over several years he has effectively built in depth expertise in IPTV technology in different fields.
He is the co founder of NexusWerkz, an IPTV technology solution provider based in Singapore. He is the designer and architect of IPTV solutions – Xenia Hospitality IPTV and Orion internet TV, produced at NexusWerkz. He offers consulting services in a variety of fields including Internet TV, Hotel TV, E-Learning, Social Networking etc.