Top Stories

Social Media Strategy

What Makes a Marketable Social Media Strategy?

Developing a social media strategy is something which is rather commonly observed and struck by the legions of Twitter, Facebook
and MySpace users that log in every minute of the day. This approach to marketing via social websites is a really cost-effective
procedure of advertising and reaching out to consumers, particularly when you think about the fact that you have consumers
simplifying your advertisements 24/7. However, not every single advertising strategy using social networking out there is
successful. For every successful and rewarding venture, many others end up wasting their time and money. What’s the difference?
Why is a marketable social networking strategy?

The power of viral marketing
All you need to do is exploit on the resources of this network by…

Producing the viral impact
1 word: curiosity. To successfully spread viral advertising, you have to first provide interesting content that deals with the
product or service which you offer. A social networking strategy can benefit from this by creating amusing animations, funny
quips, informative content or even simply just announcing your product or service. The latter can ignite interest if you know
when, where and how to declare it. In other words, you have to think of something interesting that will create users and viewers
wish to discuss it in their existing networks.

Maximizing the viral effect
There are ways you can maximize the viral impact, and among the most effective ways is to raise the number of people who you first
infect.” You can do this the traditional manner by expanding your networks and increasing readership by absolute marketing

finesse, or you’ll be able to tap pre-existing networks for readers via a “middleman service.” 1 example of these middleman
services would be the various Twitter followers tools, in which you’re given the option to power Twitter by buying hundreds, even
thousands of followers.

A word of warning
Viral marketing is a very viable social media strategy which you may use to increase awareness of your product or service, but
it’s a double-edged sword. You need to be somewhat careful with the explicit and implicit messages of your viral marketing
campaign online, since it will cross borders and cultures. Racial slurs, gender issues, spiritual symbols and other similar taboo
topics need to be carefully screened out if you want to be successful.

Keep Influencer Marketing stategist Lagos in mind, and you’ll come across viral advertising to be quite a helpful social networking strategy which has a very
high return on investment – if you know how to utilize it properly, that is.

Leave a Reply

Your email address will not be published. Required fields are marked *