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Bitcoin Marketing – Case Studies

Bitcoin Marketing

Successful Bitcoin Marketing often results from businesses which are innovative simply accepting payments to open up new niches. Many companies have had great fortunes with using Bitcoin, which further strengthens the economy by giving more uses for the cryptocurrency. The almost non existent fees and the inability to reverse transactions is a big selling point for business, where traditional payment methods (like credit cards) could leave the business with losses.

Listed here are several of the businesses which may have had great success with accepting Bitcoin as a payment method.

Bees Brothers

Bees Brothers was a business set up by three brothers that were learning about bees through farming honey. After a while, they wound up with more honey than they knew what to do with, and started to sell it locally. This eventually led to accepting Bitcoin for online purchases, being it has no fees and is an extremely safe method for accepting payments (with no charge backs), as well as their business exploded from there.

It is seriously safe to say that Bitcoin is what made their business as powerful as it’s today, and they, in turn, helped strengthen Bitcoin by accepting it. It is a win win for everybody.


Expedia is a major site for booking travel, and they have just recently started accepting Bitcoin as a payment method. They tout over 290,000 bookable properties. As of yet, airline tickets and vehicle rentals can’t be paid via Bitcoin, but they’ve stated that they’re focusing on it.

It is not clear exactly how much the acceptance of Bitcoin has affected Expedia, but they mentioned that they came up with the very own estimates of theirs about what they should expect. Expedia further stated that they have been meeting and exceeding those estimates, leading to things which are great because of the business (and Bitcoin).


Dell is an important computer company that pretty much everyone must be comfortable with. The acceptance of theirs of Bitcoin was a sign that it was going to ensure it is mainstream, or at least gain additional attention from those that normally are uncomfortable with the idea of cryptocurrencies.

It’s difficult to say precisely how their business accepting the coins is going to impact them, but it’s essential to consider the point that their clients largely include computer experts as well as other knowledgeable individuals. Basically, it’s very difficult to fail with accepting Bitcoin as a technology company.

As of yet, no info has been released as to what effects the move to accepting Bitcoin has had on Dell, although it is safe to assume it is likely to at a minimum be helpful. Even if the sales for the business do not increase, every sale that occurs through Bitcoin means a lot less is lost due to fraud and fees.

Why Bitcoin is Great for Businesses

When it boils down to it, Bitcoin offers exactly the same benefits to other businesses that accept them. They offer reliable payments (that can’t be reversed or even be discovered to be fraudulent), fees which are low (the acceptor pays nothing at all on their end) and quick transfers (there is absolutely no waiting for days or weeks to get the funds in).

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All of these help boost business productivity, increase the profit and help secure the business overall. On top of this, all funds that are taken in are held by the businesses themselves, rather than being forced to hold out for a third party to release (or not release) them.

As a lot more and more businesses jump on board with Bitcoin, it’ll help push others to get in on it too. This benefits entire community, by boosting the number of vendors and consumers that are using the currency, which in turn gives a lot more uses and helps create more liquidity.

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